Who loves the brand, PINK? I do! I seen this advertisement in a Cosmo girl magazine. The targeted audience is teenage girls. The first thing that caught my eye was the FREE make up bag sign! This is an example of a common advertising technique, bribery. PINK wants us to think "Hey free make up bag = a good deal." Also, i think the advertisers are trying to target middle class teenagers because the girls are in a regular every day car. They are not in a Bmw or a Mercedez. Also, another technique used is plain folks because of the sunny background on a normal every day type of look. PINK wants us to associate the everyday type of look with there products such as the clothes, purses, jammys, lingerie, etc. The needs associated with this advertisement are the need for autonomy and the need for guidance. As you can see, the two girls inside the car of the magazine look like they are friends, just hanging out on a normal day. So by buying PINK stuff, you will have a friend right by your side! Also, the need for guidance is used because the advertisers are guiding you towards a little more on the expensive life style because the brand PINK isn't so cheap.
Also, the background looks like it is just an ordinary place, not some extremely fancy place, which adds on to the plain folks.
ReplyDeleteI also agree with the bribery because they make the word "free" pop out so much, but put that they have to purchase something before they can get that "free" makeup bag in very small font.