DORITOS® - Pug Attack -- Crash the Super Bowl V

I had to post this video... I thought this video was hilarious and cute. I would say the targeted audience is most likely childish men. Men love their doritos and junkfood. Expecially, men around their 20's who are in college. All they eat is junkfood. The advertising technique used in this commerical is time pressure. The dog isn't slowly walking towards the man to get the doritos. The dog is running and sprinting towards the guy with the doritos. I thought it was pretty that the advertiser decided to use a dog in this commerical. Another technique used is plain folks. The couple are in a simple, everyday, modern house. They have a dog, and ofcourse most dogs want human food. Also, i could compare to this situation  because i have a dog, and my dog loves cheese. I have never fed my dog doritos, but i bet, if i did, she would love doritios and she would practically beg me for Doritos everytime she would see me eat them. I think the message the advertiser is trying to get across is Doritos are a family snack, and even our dogs can eat them too therefore we should buy the Doritos because they're good.