PINK!

Who loves the brand, PINK? I do! I seen this advertisement in a Cosmo girl magazine. The targeted audience is teenage girls. The first thing that caught my eye was the FREE make up bag sign! This is an example of a common advertising technique, bribery. PINK wants us to think "Hey free make up bag = a good deal." Also, i think the advertisers are trying to target middle class teenagers because the girls are in a regular every day car. They are not in a Bmw or a Mercedez. Also, another technique used is plain folks because of the sunny background on a normal every day type of look. PINK wants us to associate the everyday type of look with there products such as the clothes, purses, jammys, lingerie, etc. The needs associated with this advertisement are the need for autonomy and the need for guidance. As you can see, the two girls inside the car of the magazine look like they are friends, just hanging out on a normal day. So by buying PINK stuff, you will have a friend right by your side! Also, the need for guidance is used because the advertisers are guiding you towards a little more on the expensive life style because the brand PINK isn't so cheap.

OH MY GOD, Vanessa Hudgens

 The targeted audience is teenage girls. I'm almost positive that moms are not inspired by Vanessa Hudgens since she is in her late teenage years. A common advertising technique used is testimonial. Vanessa Hudgens!! Who doesn't love her!The famous person is Vanessa Hudgens. Vanessa is a actress and a singer. Another technique used is gestalt because the product is in bright orange and the product takes up half the page. Other words that catch my eye are WIN A VIP TRIP. This is also known as bribery, by purchasing this product, you have a chance to win a free trip. Also, on the bottom right, it says "most wanted" which quickly catches our attention and makes us want to buy this product. Also, doesn't this ad look quite plain? The advertiser apparently wants us to turn the page, and BAM! you see a bright colored orange bottle, cool. I also noticed that Vanessa's picture is very small. Usually in advertisements, the advertiser has a huge picture of the famous person holding the bottle but not in this case, which is why this also could be an example of plain folks. So for all the teenage girls who have bad acne, problem solved! Vanessa Hudgens uses this product, just look at her CLEAR face! This is an example of the need to dominate, because we lack the ability to take care of our faces because for one, teenage girls love to eat junkfood, teenage girls also play sports which causes them to sweat like crazy, and ofcourse, hormones. So go buy this product and feel the need to feel safe! Feel the need to be able to talk to that crush of yours, or be able to come out of your shell!

Trident, Stride, yum!

This advertisement is targeting teenagers. Parents do not see this ad and think to themselves, "This gum looks so good, i need to go buy it." That's more of a teenager thing. The ages would probably be 12-20 years young. Toddlers are not allowed to chew gum because then they can swallow and die. When i was about 8 years old, my parents let me chew gum but they only let me chew gum once in a while. They said it was bad for my teeth. Yeah, don't ask. An advertising technique used in this ad is bribery. On the lower left hand corner, it says "Chew and you could win $50 instantly with every purchase of Trident or Stride. This sense of bribery makes you want to try to win by buying tons of gum, when in reality, you're not going to win $50. The advertisers just want us to buy the gum. Also, the advertiser is trying to portray that if i chew this gum, i will win $50 when really the reality is i could win $50 but that's a very low chance.

Cristiano Ronaldo vs Rafa Nadal in Nike Commercial

Cristiano Ronaldo... Oh my lord, i love that guy. He is my inspiration and i would love to marry him some day. And as for Rafal Nadal, he is hot. Haha. Anyways, back on topic, the targeted audience for this commerical is most definitely men around the age of 20 to 30 years old. I came to this conclusion because i feel that older people around the age of 70, personally, do not have the strength to be really fit like Cristiano Ronaldo and Rafal Nadal. But, hey who am i to judge? Also, wouldn't this commerical attract women too since there are two goodlooking guys active, playing a sport. A need this commerical forfills is the need to achieve. When i think of Nike, i think of there slogan, "Just Do It." Also, i personally think Cristiano Ronaldo and Rafal Nadal are two of the best athletes. Therefore, i feel that Nike is trying to portray to us "Hey buy our clothing" and you can be as stylish and as good as these two athletes which fits in with the need to dominate. By having, owning, and wearing Nike material, we can do anything and we can be good at any sport. Also, an advertising technique used in this commerical is Diversion. Like don't you find it weird that Cristiano is using the tennis ball as a soccer ball? Also, repition is used in this film because throughout the commerical, the camera zooms in on Cristiano's pink Nike soccer cleats, his black Nike socks, gray Nike shirt while Nadal has a matching Nike outfit with sweatbands and everything... Buy Nike, so you can be cool and stylish like them :)

DORITOS® - Pug Attack -- Crash the Super Bowl V

I had to post this video... I thought this video was hilarious and cute. I would say the targeted audience is most likely childish men. Men love their doritos and junkfood. Expecially, men around their 20's who are in college. All they eat is junkfood. The advertising technique used in this commerical is time pressure. The dog isn't slowly walking towards the man to get the doritos. The dog is running and sprinting towards the guy with the doritos. I thought it was pretty that the advertiser decided to use a dog in this commerical. Another technique used is plain folks. The couple are in a simple, everyday, modern house. They have a dog, and ofcourse most dogs want human food. Also, i could compare to this situation  because i have a dog, and my dog loves cheese. I have never fed my dog doritos, but i bet, if i did, she would love doritios and she would practically beg me for Doritos everytime she would see me eat them. I think the message the advertiser is trying to get across is Doritos are a family snack, and even our dogs can eat them too therefore we should buy the Doritos because they're good.

COMMERCIAL ACQUA DI GIOIA BY GIORGIO

After watching this video, i would have to say that i would definitely buy this perfume. The targeted audience is young women around the age of 20 to maybe early 30's. The assumption i developed was if i buy this perfume, then i will feel and look as great as she does. Giorgio Armani's products are usually around the more expensive side which fits in with the need for prominence. Once we buy this perfume, then we will have a perfume that is expensive and this perfume will most likely be bought by our friends too. We, humans like to own expensive things. In the video, also, the lighting looks very natural. The background makes you want to escape to paradise which ties in with the need to escape. The setting of this video looks to be on a tropical island.

Hilary Duff, guys!

 

Hilary Duff! When i was younger, she was my favorite. I loved to listen to her music, watch her movies, her television shows she was in and i even had Hilary Duff dolls and notebooks. So from judging off of my childhood experiences, i would say that the targeted audience is younger teenage girls. Not old ladies. I have never once seen in my whole life with a old lady and a Hilary Duff doll or even watching the Hilary Duff movies. The color purple on the bottom reminds me of the word royal and enchanted. Based of that knowledge, i think the advertiser wants us to think of the perfume as something that smells and looks royal. Also, Hilary Duff isn't wearing a every day outfit with jeans and a tshirt, she is wearing a pretty dress that you usually wear to prom or homecoming. So maybe the advertiser wants us to buy this perfume, so when we dress up, we can wear this royal, enchanting perfume to match with our dress. This advertisement is an example of Testimonial because Hilary Duff is a famous person and a lot of teenage girls admire her. Also, the advertiser is trying to portray to us that if we use this perfume, we can smell just like Hilary Duff. Who doesn't want to smell like Hilary Duff?!

Maybelline Cosmetics maybe too much?

 After coming across this add in a Cosmo girl magazine... I just had to stop and think to myself... Isn't this a little too much? The extravagant, different shades of pink help make the mascara pop out to us. As i turned the page to look at this add, the first thing i noticed was the girl's eyelashes. I thought to myself "I want eyelashes like that" and i am pretty sure every girl who had read or reads these sort of magazines also want these eyeashes. Us, consumers want things that someone else has. In this case, we want the eyelashes because they are long and they are "in." Usually the reason why we even look through a magazine is because we want to learn "what is the new thing" or "what is in." The phrases that are used to catch our eyes are Very Voluptuous... which i am positive no one really knows what that means but it just sounds great! Therefore, this is an example of weasel words. Also, this advertisement also uses the phrase, "Weightless cream formula coats lashes cleanly, no clumps guaranteed." This is an example of majic ingredients!

IZZZZZZZZZZZZZE

We like drinks that "look pretty" and that catch our eye. Think about it, would you be willing to drink or buy a ugly soda can without a catchy picture or saying printed on it? No you most likely would not. Words influence our perception. Or better yet, pictures influence our perception. If something looks appealing, we want it. Everything about IZZE is pure and simple. The taste is a delight with just the right combination of sweetness and sparkle. The ingredients are all natural, using only fruit juice and sparkling water with no refined sugars, preservatives, or artificial flavors. Even thepackaging design is sophisticated, yet playful. First introduced in four unique flavors—Blackberry, Lemon, Grapefruit and Pear—IZZE immediately caught people’s attention. Everyone from healthy moms and their kids to hip singles and celebrities discovered this natural wonder. The refreshing taste and iconic ‘slice’ logo soon became an everyday joy to share with friends and family.

7 Wonders of the Wall

Check out this great MSN video - 7 Wonders of the Wall for May 1
After viewing this video, i realized that people such Brian in the video, will do anything for attention. Brian uses pictures of these celebrities to make up lies about these celebrities. This somehow makes Brian look better since he is the one who is calling the celebrities out. In conclusion, i think that now of days, we tend to think that the only way to get peoples attention is by making fun of someone else and making someone else look bad while we look good.