COMMERCIAL ACQUA DI GIOIA BY GIORGIO

After watching this video, i would have to say that i would definitely buy this perfume. The targeted audience is young women around the age of 20 to maybe early 30's. The assumption i developed was if i buy this perfume, then i will feel and look as great as she does. Giorgio Armani's products are usually around the more expensive side which fits in with the need for prominence. Once we buy this perfume, then we will have a perfume that is expensive and this perfume will most likely be bought by our friends too. We, humans like to own expensive things. In the video, also, the lighting looks very natural. The background makes you want to escape to paradise which ties in with the need to escape. The setting of this video looks to be on a tropical island.