This advertisement is targeting teenagers. Parents do not see this ad and think to themselves, "This gum looks so good, i need to go buy it." That's more of a teenager thing. The ages would probably be 12-20 years young. Toddlers are not allowed to chew gum because then they can swallow and die. When i was about 8 years old, my parents let me chew gum but they only let me chew gum once in a while. They said it was bad for my teeth. Yeah, don't ask. An advertising technique used in this ad is bribery. On the lower left hand corner, it says "Chew and you could win $50 instantly with every purchase of Trident or Stride. This sense of bribery makes you want to try to win by buying tons of gum, when in reality, you're not going to win $50. The advertisers just want us to buy the gum. Also, the advertiser is trying to portray that if i chew this gum, i will win $50 when really the reality is i could win $50 but that's a very low chance.
I agree with how the ad would appeal to teenagers more than it would to parents or older adults. The advertiser also made "chew" and "$50" bigger than the rest for it to pop out to the viewers. The advertiser assumes that viewers would immediately think "if I chew this I will get $50." But really, it says that you "could" get $50.
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