Tuesday, May 22, 2012
Cristiano Ronaldo vs Rafa Nadal in Nike Commercial
Cristiano Ronaldo... Oh my lord, i love that guy. He is my inspiration and i would love to marry him some day. And as for Rafal Nadal, he is hot. Haha. Anyways, back on topic, the targeted audience for this commerical is most definitely men around the age of 20 to 30 years old. I came to this conclusion because i feel that older people around the age of 70, personally, do not have the strength to be really fit like Cristiano Ronaldo and Rafal Nadal. But, hey who am i to judge? Also, wouldn't this commerical attract women too since there are two goodlooking guys active, playing a sport. A need this commerical forfills is the need to achieve. When i think of Nike, i think of there slogan, "Just Do It." Also, i personally think Cristiano Ronaldo and Rafal Nadal are two of the best athletes. Therefore, i feel that Nike is trying to portray to us "Hey buy our clothing" and you can be as stylish and as good as these two athletes which fits in with the need to dominate. By having, owning, and wearing Nike material, we can do anything and we can be good at any sport. Also, an advertising technique used in this commerical is Diversion. Like don't you find it weird that Cristiano is using the tennis ball as a soccer ball? Also, repition is used in this film because throughout the commerical, the camera zooms in on Cristiano's pink Nike soccer cleats, his black Nike socks, gray Nike shirt while Nadal has a matching Nike outfit with sweatbands and everything... Buy Nike, so you can be cool and stylish like them :)
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