Wow. How cool! Soft Soap! The targeted audience is lower, upper, and middle class. This soap is only 2 or 3 dollars. The age for this audience can very anywhere from 20's to 60's. The eyecatching word that made my parents purchase this soap was the word soft. Everyone likes things that are soft. You can't go wrong with soft. Also, other eye catching words are soothing. When i think of soothing, i think of the world calm and relaxing. Therefore, the advertiser's message to us about the soap is this soap will sooth and relax you while your washing your hands. Also, in small letters, it says moisturizing soap. Moisturizing which means complex minerals to basically make your skin feel softer. Plain folks and simple solutions are also examplified. As you can see, the soap has a natural, plain look to it. I do not see any crazy designs or crazy colors. I see a calm vanilla cream color which mixes with the words, soft and soothing. Also, after purchasing this soap and using it, you will have soft moisturized hands.
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