Funny Las Vegas Commercial - Hit the lights Asian Guy in Office

What happens in Las Vegas, stays in Las Vegas. The targeted audience is older men around the ages of late 20's to maybe early 40's. Also, i would say men who are lonely would like to go to Las Vegas, because they can get alot of action in Las Vegas by going to Casino's and meeting all these girls, like in the video, this guy seems to not really have a life since he is at work looking through his memories when he went to Vegas. His girlfriend isn't in the background, implying that he doesn't have a girlfriend. So an assumption i made from this video is men who are lonely and girlfriendless.These men are more likely to want to get away and have fun and as you have heard, Las Vegas is the place to go. The common advertising technique diversion is used because the setting is at work and who is ever allowed to go through their crazy pictures and sing out loud at work and then get caught for it? No one. So the diversion technique is the office setting and the manager. However, the office setting is perfect for this commercial because its saying to men that "Hey if you have a boring job, and if you want to have a good time, go to Vegas so you can have fun and then after look back on the memories, just like the guy in the commercial. Plain folks is also used because it is just an everyday routine for him. He goes to work, sits down in a desk all day, listens to music, and gets yelled by his boss. Also, the song "hit the lights" by Jay Sean and Lil Wayne is also featured in this video while the guy is looking through his Vegas memories. This song is a very upbeat song and the advertisers want us to associate the upbeat song with the Las Vegas adventures which ties in with the need to escape. Imagine being stuck in a white, plain office with no one to talk to all day but yourself... How boring! Therefore, you need to get away and go have some fun in Vegas! Also, the colors of the office which is white helps signify how boring the guy's every day life is. Go to Vegas. Have fun. Enough said.