The targeted audience is teenage girls. I'm almost positive that moms are not inspired by Vanessa Hudgens since she is in her late teenage years. A common advertising technique used is testimonial. Vanessa Hudgens!! Who doesn't love her!The famous person is Vanessa Hudgens. Vanessa is a actress and a singer. Another technique used is gestalt because the product is in bright orange and the product takes up half the page. Other words that catch my eye are WIN A VIP TRIP. This is also known as bribery, by purchasing this product, you have a chance to win a free trip. Also, on the bottom right, it says "most wanted" which quickly catches our attention and makes us want to buy this product. Also, doesn't this ad look quite plain? The advertiser apparently wants us to turn the page, and BAM! you see a bright colored orange bottle, cool. I also noticed that Vanessa's picture is very small. Usually in advertisements, the advertiser has a huge picture of the famous person holding the bottle but not in this case, which is why this also could be an example of plain folks. So for all the teenage girls who have bad acne, problem solved! Vanessa Hudgens uses this product, just look at her CLEAR face! This is an example of the need to dominate, because we lack the ability to take care of our faces because for one, teenage girls love to eat junkfood, teenage girls also play sports which causes them to sweat like crazy, and ofcourse, hormones. So go buy this product and feel the need to feel safe! Feel the need to be able to talk to that crush of yours, or be able to come out of your shell!
I agree - teens are usually drawn to people like Vanessa Hudgens, especially after seeing her picture with her clear face. The thing is, the ad makes no connection between her and the product. Like you said, usually the famous person is holding the bottle, but not this time. It just has a picture of her and her acne-free face, along with the offer for a chance to meet her, even though that has absolutely nothing to do with the product. Even with its irrelevance the text about winning a VIP trip is pretty much the biggest text in the whole ad. Except for the text on the huge orange bottle, of course.
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